International Business, 8th Edition (9781292274157)

For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice.

Explore and understand international business through practical, theory and analytical frameworks

International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in.

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Product details

• Format Paperback | 728 pages
• Dimensions 195 x 265 x 20mm | 1,341g
• Publication date 05 Feb 2020
• Publisher Pearson Education Limited
• Publication City/Country Harlow, United Kingdom
• Language English
• Edition Statement 8th edition
• ISBN10 1292274158
• ISBN13 9781292274157
• Bestsellers rank 2,366,046

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